23 November 2007

Setting your priorities straight...just another day in Cozumel

Reason No. 14,821 to live in Cozumel. This pic was taken two weeks ago (during the freezing Cozumelian winter) heading back to the marina after a succesful dive / fishing trip to Punta Sur......

Beautiful sunset Cozumel Island
As I was putting the camera back in its case, I remembered the story of the savvy investor that visited a coastal area not too long ago, and was marveled with the sea, the sun, the breeze and the incredible fishing.....

He approached a local fisherman and asked him if the fishing had been good that day, to which the local fisherman replied-- "....not too bad..."

The savvy businessman was in awe.... how could the local fisherman be so dumb ?....and immediately started to give invaluable advise to him....

"Look"- he said... " you should consider buying a couple of extra fishing rods and hire local labor to help you catch more fish. That way you could increase your quota by 5000% in a matter of days...."

The local fisherman was perplexed, and after a minute of hesitation, shyly asked "Yes of course, but what for?... "

The savvy businessman quickly replied "In order to buy more fishing boats of course. It is all about making more dollars. Before you know it, you will have an entire fishing fleet at your command. You will surely become the most succesful, powerful and rich local persona, which will enable you to keep growing into foreign markets, build a global network, set up distribution channels around the globe, grow exponentially and..."

"Yes, but I still do not understand what for ?" the fisherman calmly interruped.

"So that after 30 years of hard work and amazing success, you are able to retire, get yourself a damn nice fishing boat and enjoy fishing every single day of your life.... that is why !!!!" the biz guru remarked.

After a brief analysis, the local fisherman quietly added, "Yes of course, but isn't that exactly what I am already doing ?"


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