15 February 2013

Mexico Country Spotlight Project

By Jeff Hornberger, CIPS, RCE, Director, Global Alliances NATIONAL ASSOCIATION OF REALTORS®

In an effort to address countries and markets that offer the most business to NAR and its members, Mexico has been chosen as the 2013 “country spotlight”, a new program designed to allocate cross-divisional programs, time and effort for a yearlong sustained effort designed to deliver more programming to NAR-Global and address member business opportunities as it relates to cross border business. After an informal program in Brazil in 2011, a yearlong effort will commence in Mexico. High points of this program are as follows:

Member business. Mexico is consistently the #2 or #3 top investor in US real estate over a 10-year period; on the outbound investment side, Mexico is the #1 destination for Americans and baby-boomers who retire abroad, with an estimated 1 million + Americans residing there, up to half of who may own real estate; anecdotally, Mexican practitioners report increasing sales to Americans, thanks to an improving economy and security situation there.

International membership. The Mexico association partner, AMPI, has committed its 1,500 broker owners to joining NAR as international REALTOR members, providing income to develop programming; the REALTOR® brand enjoys a high level of prestige in Mexico as a result if its inclusion in NAFTA, as well as its reputation of professionalism due to the high number of US and Canada buyers and referring agents there.

Educating NAR members on Mexico opportunities. NAR-Global will develop specialized communications on Mexico opportunities, educating members about the breadth and depth of both inbound and outbound transaction opportunities that it provides.

In-country events. The Mexico partner group, AMPI, is working to organize special activities targeted to NAR members in 2013 including: CIPS institutes, a special international conference in Los Cabos on June 8 & 9, and a cruise organized by the Texas Association which will offer property tours in the Cancun area. The Mexico group is also exploring organizing a pavilion on the NAR trade show floor in San Francisco.

Local Council growth. NAR will assist AMPI in making connections to international local councils across the United States; efforts in 2012 produced several dozen alliances with local associations in Texas – in 2013, AMPI will seek alliances for local REALTOR® groups in other regions, especially in California where they seek to develop ties there.

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